Companies have always tried to set up their customers for the “right hook”, a.k.a. “the knock out” for competition and barrier to customers. Vaynerchuk encourages us to remember the importance of small jabs…patiently building relationships through social media.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Get a notepad, because you’ll want to start writing down ideas as soon as you open this book.